Have you ever wondered what it would look like if the artistes in vogue now are finally done with their career and there’s no one to fill up their thrones? No artistes that have been groomed, mentored and helped to even be better than their predecessors. With all due respect it would be a shame to the those who claim to be legends in the Nigerian music industry and a big disgrace to the country for failing to keep up with the dynamism in global music. Imagine if it all ended in the days of Fela or King Sunny Ade, we definitely wouldn’t be where we are today, the changes which the art of music has undergone wouldn’t have happened. Thanks to those who kept encouraging the younger artistes, passing it down from generations to generations and today, we have Davido and Wizkid. The question now is, why stop now when the best is yet to come?
The industry now is pretty big and growing every single day. We talk about international recognitions, Grammy nominations and a whole bunch of successes in the industry. These all come to life because of the calibre of music celebrities that we have. We are definitely blessed I must say. It is very obvious that for this industry to keep thriving like it is, we need to have more talented and wonderful artistes brought to limelight to contribute to sticking Nigeria and Africa as a whole in the face of the world. The trick to doing this is just simple. Apart from the artistes themselves putting in great and hard work, which of course is a necessity, they also need for help and encouragement by the bigger artistes, the big guys up there. The bigger artistes include of course, the experienced veterans in the game who definitely have a fan base and could automatically make his fans fall in love with the artiste or artistes he’s introducing to them and their popularity goes a long way. They also include the young artistes of our generation who have also made it big and are in the position to push others up. We also have people who are not musicians per se but have the resources to make an artiste big, the person can fit into the category of people that can help bring an artiste to limelight and give him a platform. Most of them are record label owners and promoters.
Now, it’s really sad when you are big an artiste and have achieved and you’re in the right position to help, motivate and encourage the young ones and you don’t just do it. I speak for these young artistes now, this is an advocacy moment. Big brothers in the game you don’t have the right not to give us a little push at the back to keep our engine going. These young artistes that are really good and dedicated to their craft have the right to ‘blow’. You see an upcoming talent putting in work and hitting the studio virtually every day, making good use of the social media to promote his craft for you big brothers to see, paying all dues possible, but still hasn’t had that connect that’d just put him out there. The artistes are entitled to that.
Wizkid was entitled it and Banky proved it, Patoranking had it in him and Timaya brought him out to the world, DonJazzy hasn’t slacked at all, Olamide is hell bent on helping young talent hence the likes of Lil Kesh, Vikthor, Temi Ovwasa and recently Picazzo Rap. Despite what people might say, Wizkid has done his part too. With Terri, Ceeza and Spotless getting that kind of platform- Starboy, with a hit song at the inception, that’s something good. He also contributed to Maleek Berry’s success at the beginning, the StarBoy concept was beneficial to Mr Eazi too even if he claims he wasn’t signed under StarBoy. There’s also Willybang who was formerly Silly, Wizkid’s longtime friend, whom Wizkid gave a platform too in the music business but later decided to go on to be the head of branding. Then there’s Ahmed the little boy he just signed and is taking care of.
There are a few big artistes here and there doing a lot for youngsters we agree but there are some really fresh talents that have been undiscovered and we can’t know them unless they are given that big hand of help. Talents are wasting daily and it’s not fair to the artistes and the fans. Don’t go out rocking your designers and cool sneakers forgetting that you would be wearing all those if someone hadn’t believed in you and given you an opportunity. Quit telling us your grass to grace story in your songs we’ve heard enough, go and help someone become great like you or even better than you, there’s pride in it and it is worth it. This is a call for others to join in and make this industry grow bigger. Let’s not deny it, the industry is already a big boy in the economy, let’s not fudge this up by doing nothing. The ones that have been helping should do more. It’s all about posterity, it’s all about love and success.