Tuma Basa Leaves Spotify Joins YouTube As Head Of Urban Music.
Former global programming head of hip-hop at Spotify, Tuma Basa as the new head of Urban Music at YouTube.
Tuma Basa created the famous RapCaviar playlist, a genre-specific playlist that has amassed about 9 million followers.
According to YouTube’s global head of music, Tuma is:
Tuma brings a deep knowledge of the Music Industry with many years of experience at BET, MTV, REVOLT and most recently, Spotify.
His experience will be invaluable to the music journey we are on at YouTube,
connecting artists and fans across the globe.