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“In 3 Years, Afrobeats Will Be Almost As Mainstream As Hip-Hop”-Kiddominant

Ayo Adekeye by Ayo Adekeye
October 4, 2018
in Editors Pick
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“In 3 Years, Afrobeats Will Be Almost As Mainstream As Hip-Hop”-Kiddominant
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Nigerian producer Kiddominant talks about Afro beats in comparison to Hip-Hop

He recently dropped a tune with South African rapper titled “Fela In Versace.”

AKA‘s latest single “Fela In Versace” might just be his biggest song to date.
The song spent the last five weeks sitting comfortably at the top of the charts on METRO FM, one of South Africa’s most influential urban radio stations.

Talking about the song, AKA said:

“Let me give you a bit of background about this song,” 

“This portion of the album,” he continued, “

we realized we can’t make the same type of music.

I’ve never been the type to make the same type of music.

I wanted to make something with a Naija type feel.

I met this guy called Kiddominant, he’s worked with Davido, WizKid and a whole lot of people.

And I think this song is going to be one of the biggest songs in this album.

I want to shoot a very corny Naija type video, with a big mansion, Phantoms, a gold cane… the Don Jazzy type vibe.”

However, in an interview with OkayAfrica, Kiddominant shared his thought abot South African music and the African music.

How did you meet AKA?

I was in Cape Town on vacation last year.

His management reached out to mine, saying they would like to work, they were working on the album in Sun City. So we went there and did “Jika.” And after that we met in the States and did “Fela In Versace.”

What was it like working with AKA?

He’s a very fun person to be with. Always active.

It was natural, very organic, good vibe and energy.

Working on the song, was it just you playing him a couple of beats and him choosing from those or did he tell you exactly what he wanted?

For “Jika,” it was like let’s start something.

I just played him something [I was working on] and we started working on that beat, and he just vibed with it like, ‘ooh, this one, this one.’

For “Fela In Versace,” it was more like I already had the beat done, I knew he would like it.

When he heard it, he was like, ‘this is crazy bro.’ it was fun.

Who came up with the “Fela In Versace” concept?

That was actually my idea. The whole hook was my idea. He came with the ‘finisher, punisher’ parts.

You have a versatile style.

You even produce some reggae, and you started as a hip-hop producer, what’s next for you?

What are you currently exploring?

I love being introduced to new cultures; tomorrow I might make a Chinese track.

There’s beauty in creating new stuff and not repeating stuff like a lot of producers do.

So I’m busy creating new sounds, something beautiful, something amazing for the audience?

I can’t predict what’s next for me, because I don’t know what will inspire the next record.

It might be a Soweto guy singing in English, I don’t know, it might be a Cape Town person, I don’t know….

Nigerian music has been a very successful export, especially in the US,

but not so much SA music, why do you think that’s the case?

I think as Nigerians, we work 10 times harder than the average African.

Trust me, it’s in our DNA, we are hustlers, man. So it’s the extra mile artists are going pushing their music.

And also the fact that in places like the UK and the States, the population of Nigerians there is very high.

So we share our music with people around us, eventually it spreads out.

Are you working on a project currently?

Not necessarily.

I’m not rushing.

I want everybody to ask me for it.

I’ve seen a lot of people drop and it doesn’t fly, I don’t want to make that mistake.

I feel like I’m enjoying the space with “Fela In Versace,” the way people have accepted it.

 

Your equipment, are you a software kinda guy or you play actual instruments?

Yeah, I play instruments, I like everything organic, natural stuff.

When it comes to food… I like it natural. On “Fela In Versace,” the guitar is like live.

I like natural sounds, but at the same time I incorporate the synth sounds to make pop music, but the presence of real sounds is very important to me.

What do you think is the future of afrobeats?

In a lot of American clubs, it’s normal to play afrobeats now, especially Davido and Wizkid, they’re playing a lot of their music.

I feel like it’s only a start.

Ciara just featured Tekno, all those things, in like the next three years, afrobeats will be almost as mainstream as hip-hop.

Watch Interview Below:

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