28-year-old Jamaican singer Kranium is on top of his game
With hits like “Nobody Has to Know,” “Can’t Believe,” and his most recent single “Last Night,” hitting over 200 million streams worldwide.
However, the buzzing artist is now prepping his highly-anticipated new album, which will be released this fall.
In a chat with Okayafrica Kranium talks about the new record and the keys to his success.
I heard that you got signed through Twitter. How did that go down?
When I was discovered it was just a continuation of my dreams.
My dream was always to push dancehall music and be recognized for that.
I woke up one morning to discover an offer on my Twitter and that changed the course of my path.
How does being signed to a major label like Atlantic Records compare to when you were producing music on your own?
Working as an independent is all good and everything.
However, dancehall music is hard to get on mainstream outlets, it’s not a priority with outlets, radio stations, promoters etc.
It’s often seen as a trend and capitalized on by mainstream acts.
I know being signed doesn’t change too much, but (dancehall artists) need someone to represent them to industry gatekeepers.
[We] need an extra hand among the mainstream audiences.
I’ve been listening to your latest single “Last Night.” Can you tell me more about it?
Markus Myrie, Buju Banton‘s son, produced it.
I’ve worked with him on a few productions.
It’s a calm song with an undeniable groove.
The beat was just too perfect, I heard the beat and instantly freestyled over it.
I went to the studio after a night out and just put my thoughts down on paper.
I predominantly like to sing only about things and times I’ve experienced.
Sometimes that can be a very wild night that gave me a lot of energy.
That’s why “Last Night” is one of my favorites, it’s just very real to my lifestyle.
About your song with Wizkid and Ty Dolla Sign (“Can’t Believe”) last year.
I feel like there’s a whole lot of differed sounds.
It used to be the same sound over and over.
But with Wizkid, he knows how to work his own unique sound and perspective into every mix.
Music is all about melody, you don’t have to understand it to feel it.
I’ve worked with Wizkid before on the song “Boom”“with Major Lazer.
When I heard the song produced by Major Lazer in Jamaica I immediately jumped on man, recorded the same day!
What can we expect from your upcoming music?
I’m dropping my album in October and just expect it to be very creative and unique.
When I make music, I’m the type of artists to have all my close friends and associates listen to it critically.
If everyone is confident about it, then that makes me even more excited to share it.
I know the people are going to love it and I’m very excited for the reviews.
How would you like to be remembered?
I want to be remembered as a guy who had the courage to live loud and proud.
If you want anything in life, you’re supposed to set it and go after it! I want to be remembered as the guy who chased his dreams and made them happen.
I want to be remembered for being great.